Not a vape. Not an e-cigarette.
IQOS is a new alternative to smoking that heats tobacco rather than burning it. IQOS produces 95% less harmful chemicals compared to cigarettes.*
By using real tobacco instead of liquid, IQOS delivers a more familiar and satisfying tobacco experience. 80% of smokers who try IQOS for 7 days switch completely from cigarettes.**
Source: ** Philip Morris Limited consumer insights data. Based on regular SMS conversion checks (opted-in consumers) during the period 10/11/2018 - 06/06/2019*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Our IQOS range
There are various options to choose from with IQOS
How IQOS works
Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco.