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Tobacco sticks are created exclusively for use with the IQOS Device. Currently HEETS are offered in South Africa in six variants: Amber, Bronze, Sienna, Yellow, Turquoise and Blue. HEETS Amber - balanced & roasted, HEETS Bronze - rich & warm, HEETS Sienna - balanced & woody, HEETS Yellow - mild & zesty, HEETS Turquoise - refreshing & cooling and HEETS Blue - deep & cooling.
The IQOS Device was designed to have an experience similar to the smoking of conventional cigarettes, but excluding the accompanying unpleasant factors such as burning, ash and smoke. One session of using a tobacco stick lasts approximately 6 minutes, or 14 puffs, but the exact duration of a session differs for each adult individual consumer.
Tobacco sticks are designed specifically for the IQOS Device and their length is optimal for use with the IQOS Holder. Unlike conventional cigarettes, tobacco sticks are not ignited and heats up to a temperature not exceeding 300 degrees, so it does not release ash and ensures the length of tobacco sticks are suitable for an optimal experience.
The taste of HEETS tobacco sticks is different from that of cigarettes because tobacco is heated rather than burned. By heating the tobacco, the true taste of the tobacco is released. HEETS tobacco sticks are made from a specially selected blend of tobacco in order to provide tobacco taste and satisfaction that replicates as much as possible what adult smokers expect.
Yes, HEETS tobacco sticks contain nicotine, which is addictive. Nicotine is naturally present in the tobacco used in HEETS. It is released in the vapor that is generated during the IQOS usage.
Ultra-compact and precisely designed, HEETS consistently deliver tobacco taste, satisfaction and pleasure when heated with IQOS Device. Tobacco part consists of the carefully selected, finely ground and specially prepared tobacco that delivers the best taste while heating. Non-tobacco part consists of: • Cooling plug - made of corn-based material also used in medical, food and beverage industries • Air flow chamber – designed to hold the tobacco plug in place and transfer the aerosol to the cooling plug • Protective wrap – protective aluminium wrap which helps to deliver a consistent taste experience • Filter - similar to the mouthpiece filter of a cigarette. Made of cellulose acetate.
If you have difficulties inserting the HEETS tobacco sticks in the IQOS Holder, we advise you to first check whether: • there is any tobacco residue left in the Holder • the heating blade is cleaned regularly • the Holder Cap is fully closed If the above is all right, you can try to pre-heat the IQOS Holder prior to inserting the HEETS tobacco stick: - IQOS 2.4/ IQOS 2.4P / IQOS 3/IQOS 3 DUO: - Press the Holder Button to start heating - Wait for 2-3 seconds for pre-heating - Gently insert the tobacco stick - IQOS 3 MULTI: - Open the lid - Press the Button to start heating the device - Wait for 2-3 seconds for pre-heating - Gently insert the tobacco stick If none of the above solutions helps, consider the following options: • Please contact Customer Care for assistance • Visit the nearest IQOS Store • Ask an IQOS™ Coach to visit you
If the tobacco plug is stuck in your cap, remove by gently tapping the cap on a hard surface to extract the tobacco plug, or by using a cleaning pin. If you use the pin, simply push the rod outward from the bottom part of the cap. To prevent this issue, please make sure to always lift up the cap before extracting the used HEETS™ tobacco stick.
Tobacco sticks are designed exclusively for use with the IQOS Device. Tobacco leaf processing technology for the tobacco sticks are different from tobacco processing technology for conventional cigarettes. Therefore tobacco sticks reveal a tobacco taste only when heated to a temperature of not more than 300 degrees. Please do not try to light tobacco sticks like combustible cigarettes. Cigarettes or any other products cannot be used with the IQOS device.
When using the IQOS Device, the tobacco stick is not ignited but only heated to a temperature of not more than 300 degrees. In the absence of combustion the tobacco stick does not burn and its length is not reduced.
Unlike cigarettes, the tobacco in a tobacco stick is heated and does not burn. So you do not inhale cigarette smoke, but a tobacco aerosol with a tobacco taste.
No. The IQOS Holder is designed for use only with tobacco sticks. The use of cigarettes may damage or clog the IQOS Holder and will not deliver the desired result. Tobacco processing technology used for the manufacture of tobacco sticks are designed specifically for heating, not burning and differs from the technology used in the manufacture of combustible cigarettes.
The unique filter system found in tobacco sticks are specifically designed for use with the electric heating system of the IQOS Device. The tobacco stick filter section has been designed to maintain consistency and taste sensation throughout the use of the tobacco stick.
The IQOS Device heats the tobacco rather than burning it. The paper, which is wrapped around the tobacco part of the tobacco stick does not burn, but may change color or become wet when the tobacco is heated - this is normal.
No, in spite of the similar taste sensations and ritual for the consumption of tobacco sticks, they are not classified as cigarettes. Tobacco sticks are designed exclusively for use with the IQOS Device. Since the IQOS Device heats the tobacco, the tobacco leaf processing technology for tobacco sticks differ from tobacco processing technology for conventional cigarettes. The tobacco stick size and filter system are also different from regular cigarettes.

HEETS do not have an expiry date. To make sure you’re always enjoying the best taste and experience, here are some storage tips to help preserve freshness: 

  •  Do not store HEETS in direct sunlight or expose them to humidity or humid weather conditions. 
  • Make sure they are kept dry.

Should you experience any inferior taste, please do not hesitate to contact us.

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