How to Prevent Your IQOS Heating Blade from Breaking

Here are some top tips for maintaining your IQOS device, including how to prevent damage to your IQOS heating blade.

IQOS is an innovative heated tobacco product consisting of sophisticated electronics. These electronics are responsible for heating the tobacco stick just enough to deliver the true taste of tobacco, without burning it.

The blade located within the holder where the tobacco sticks are inserted is made of gold and platinum, and is covered in a ceramic coating. If IQOS blades are misused there is a chance that they may break.

So how should you prevent the IQOS heating blade from breaking?

• Make sure to use your IQOS correctly: The tobacco stick needs to be inserted gently with the tobacco side facing downwards. More importantly, the tobacco stick must be inserted prior to pressing the holder button, which you do for two seconds. A clean IQOS blade is an essential part of a pleasurable heated tobacco experience. If the tobacco stick is inserted after the holder button is pressed, the IQOS heating blade may break.

HOW TO USE: (video)

• Make sure to clean your device and IQOS heating blade correctly: Prior to cleaning your device, you need to make sure that the holder has cooled down. It is important to use the IQOS cleaning kit rather than using other materials, as this may damage the device and break the IQOS heating blade. After your IQOS holder has cooled down, put the cleaner in and rotate carefully to clean. As a final step, use an IQOS cleaning stick and gently clean around the heating blade.

HOW TO Clean: (video)

• Make sure to insert your HEET correctly: Insert the HEET tobacco stick with the filter facing towards you. Press the tobacco stick down to the filter line. NB, do not twist the HEET stick as this will for sure damage your blade.

• Make sure you remove the HEET stick correctly: Slide the cap upwards and remove the tobacco stick. Push the cap downwards ensuring the stick button elements are aligned.

If your device’s IQOS heating blade is broken, please contact the IQOS SA customer care team via our Social channels, Customer Care Centre on 0800 043 387, visit any of our IQOS kiosks or you can consult our Frequently Asked Questions section on our website.


Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in South Africa who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information