What is IQOS

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better satisfying alternatives to continued smoking with our range of smoke-free products.

Important information: IQOS is not risk free
A woman with curly hair holding an IQOS device.

TOGETHER. FORWARD.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.

A man holding an IQOS device.
IQOS ILUMA PRIME New

Next level experience.

Our most refined and advanced device ever.
Taste of real tobacco. Improved draw. Generous vapour.

A jade green IQOS ILUMA PRIME holder and a matching device with a TEREA stick inserted.

IQOS ILUMAis designed to be used only with TEREA sticks. Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations, as this may cause damage to your device. See important information.

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.

A jade green IQOS ILUMA PRIME device and holder.
New

IQOS ILUMA PRIME

Refined and advanced.

A moss green IQOS ILUMA device.
New

IQOS ILUMA


Effortless and enjoyable.

An IQOS ILUMA ONE
New

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Next level flavour.

With a wide range of flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.

A person inserting an IQOS TEREA stick into an IQOS ILUMA device.

Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Next level choice.

Mix and match as you go. Discover our widest range of accessories ever.



This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.