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IQOS. A better alternative to smoking cigarettes

Discover the benefits of IQOS.

A better choice

IQOS heated tobacco

IQOS is a better choice than smoking cigarettes. Adult smokers can enjoy the taste of real tobacco with 95% less harmful chemicals when compared to cigarettes.*

Enjoy cigarette-like satisfaction, without cigarette-like smell with tailored support from our Customer Care Team on your journey as you switch away from cigarettes to IQOS.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

IQOS heated tobacco

*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

IQOS 3 DUO heat not burn

Smell like you, not like smoke

With IQOS there is no cigarette smoke smell. You can enjoy a cleaner experience with cigarette-like satisfaction but without the cigarette-like smell. So you can now enjoy your tobacco while being less likely to bother those around you.

IQOS has a much less complex aerosol that dissipates quickly compared to cigarette smoke – with no negative impact on indoor air quality.*

Important information: IQOS is not risk-free.

* PMI study conducted under ISO standards simulating real-world scenarios and based on the threshold limits established by existing air quality guidelines.


A new experience in tobacco consumption

To ensure the true tobacco taste and satisfaction we combine the superior quality tobacco in HEETS with IQOS HeatControl™ Technology. This precisely heats tobacco to produce a balanced tobacco taste, with no burning.

No fire, no ash, no burn.

Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.

No smoke

With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.

Less smell

IQOS provides tobacco satisfaction but without the cigarette-like smell. IQOS is less likely to bother those around you.


This website contains tobacco product information and is restricted to adult smokers over the age of 18.
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