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IQOS. A better alternative to smoking cigarettes

Discover the benefits of IQOS.

The smart way to enjoy real tobacco

If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide.

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

The true taste of tobacco

IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco.

No fire, no burn

Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.

No smoke

With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.

Less smell

IQOS provides tobacco satisfaction but without the cigarette-like smell. IQOS is less likely to bother those around you.

DANGER: TOBACCO IS ADDICTIVE
This website contains tobacco product information and is restricted to adult smokers over the age of 18.
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