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IQOS. A better alternative to smoking cigarettes
Discover the benefits of IQOS.
The smart way to enjoy real tobacco
If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide.
IQOS generates on average 90% less harmful chemicals compared to cigarettes*.
Important information:
This does not mean IQOS is risk free
*Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.”
The true taste of tobacco
IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco.
No fire, no burn
Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.
No smoke
With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.
Less smell
IQOS provides tobacco satisfaction but without the cigarette-like smell. IQOS is less likely to bother those around you.
