IQOS. A better alternative to smoking cigarettes
Discover the benefits of IQOS.
The smart way to enjoy real tobacco
If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
The true taste of tobacco
IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco.
No fire, no burn
Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.
With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.