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A better alternative to smoking

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

A change in perspective is all it takes.

Welcome to the world of IQOS, where things are simply amazing.

Our IQOS heated tobacco products

There are various options to choose from with IQOS

IQOS     3

Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options.

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IQOS 3 MULTI

Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco.

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new IQOS     3

Classic, intuitive and user-friendly.


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Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is the better alternative to smoking cigarette.

DISCOVER THE IQOS BENEFITS

IQOS heat-not-burn devices

IQOS 3 has a new compact and ergonomic design. Take a moment to learn about our new IQOS ProtectPlus™ System - protection and reliability for your IQOS.

Discover IQOS 3

The IQOS 3 -tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge.

Discover IQOS 3 MULTI

IQOS science and technology

How IQOS works

Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco.

GET THE FACTS ABOUT IQOS

Customize it

IQOS can be customized in a variety of design combos.

FIND IQOS PARTS

Heets™

Introducing HEETS™, the new way to enjoy tobacco.

DISCOVER MORE

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

LEARN MORE

DANGER: TOBACCO IS ADDICTIVE
This website contains tobacco product information and is restricted to adult smokers over the age of 18.
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