What is IQOS?

Not a vape. Not an e-cigarette.

IQOS is a better alternative to smoking cigarettes which heats real tobacco instead of burning it.
Heating tobacco, rather than burning it, is what sets us apart and delivers the true taste of real tobacco.
This is another reason why switching completely to IQOS is a better choice than smoking cigarettes.

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IQOS benefits

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*

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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com

IQOS 3 DUO

Always ready.

IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.

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Discover IQOS

Compare devices

There are various options to choose from with IQOS.

The Better Alternative to Smoking Cigarettes

IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.

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Line up of 4 IQOS 3 DUO and MULTI holders with customised caps

Customise your IQOS

IQOS can be customized in a variety of design combos.

DANGER: TOBACCO IS ADDICTIVE

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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in South Africa who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information