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The better alternative to smoking

The better
alternative to
smoking

DISCOVER
'

A new
perspective.
Same great taste.

Discover a new look
for HEETS, with the taste you love.

DISCOVER

Enjoy any of our latest devices at
affordable monthly rates.

Terms and Conditions apply

MORE ABOUT IQOS ON

A better alternative to smoking

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is the better alternative to smoking cigarette.

DISCOVER THE IQOS BENEFITS

A change in perspective is all it takes.

simply amazing IQOS 3 DUO device

Welcome to the world of IQOS, where things are simply amazing.

simply amazing IQOS 3 DUO device simply amazing IQOS 3 DUO device simply amazing IQOS 3 DUO device

Better just got better.

IQOS 3 DUO device in red
IQOS 3 DUO device in red

IQOS DUO Logo

Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.

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Our IQOS heated tobacco products

There are various options to choose from with IQOS

IQOS 3 DUO device in gold

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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IQOS 3 Multi product and logo

Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco.

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IQOS 2.4Plus product and logo

Classic, intuitive and user-friendly.


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IQOS science and technology

How IQOS works

Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco.

GET THE FACTS ABOUT IQOS

Customize it

IQOS can be customized in a variety of design combos.

FIND IQOS ACCESSORIES

IQOS HEETS Sortiment

HEETS™

Lets find your perfect flavour. Introducing HEETS™,
the new way to enjoy tobacco.

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Designing a smoke-free future.

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

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DANGER: TOBACCO IS ADDICTIVE
This website contains tobacco product information and is restricted to adult smokers over the age of 18.
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