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Science and innovation

At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking — and, thus, IQOS was born.

Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the satisfaction of the true tobacco taste with no cigarette smoke smell, no ash and no fire.

New IQOS 3

IQOS 3 has a new compact and ergonomic design. Take a moment to learn about our new IQOS ProtectPlus™ System - protection and reliability for your IQOS.

Discover IQOS 3

The IQOS 3 -tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge.

Discover IQOS 3 MULTI

IQOS family

There are various options to choose from with IQOS

new IQOS     3

Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options.

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new IQOS 3 MULTI

Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco.

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new IQOS     3

Classic, intuitive and user-friendly.


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Benefits of IQOS

Discover IQOS

IQOS has real tobacco, free from fire and ash and delivers cigarette-like satisfaction without the cigarette like smell. IQOS is a better alternative to smoking cigarettes.

DISCOVER THE IQOS BENEFITS

IQOS science and technology

Every element counts

Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco.

GET THE FACTS ABOUT IQOS

Customize it

IQOS can be customized in a variety of design combos.

FIND IQOS PARTS

Heets™

Introducing HEETS™, the new way to enjoy tobacco.

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Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

LEARN MORE

DANGER: TOBACCO IS ADDICTIVE
This website contains tobacco product information and is restricted to adult smokers over the age of 18.
I confirm I am over 18 years old and require information & support regarding the use of IQOS.By selecting "Yes", I agree to the above and the website Terms and conditions.
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