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Seize the moment with IQOS
Real alternatives to smoking cigarettes
Real satisfaction. Real progress.Learn more
What is IQOS?
Not a vape. Not an e-cigarette.
IQOS is a better alternative to smoking cigarettes which heats real tobacco instead of burning it.
Heating tobacco, rather than burning it, is what sets us apart and delivers the true taste of real tobacco.
This is another reason why switching completely to IQOS is a better choice than smoking cigarettes.
Important information: IQOS is not risk-free.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
*Important information: IQOS is not risk free.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com
IQOS 3 DUO
IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.
IQOS 3 Duo
Ready when you are. 2 consecutive uses.
IQOS 3 Multi
Portable. 10 back-to-back uses.
IQOS 2.4 Plus
Our most affordable range.
The Better Alternative to Smoking Cigarettes
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.
Customise your IQOS
IQOS can be customized in a variety of design combos.
HEETS Amber Selection
Balanced and roasted. Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
HEETS Yellow Selection
Mild and zesty. Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.
HEETS Bronze Selection
Rich and warm. Bronze Selection is a mellow and aromatic tobacco blend married with with cocoa and dry fruit aroma notes.
HEETS Purple Wave Selection
Rich and satisfying. Purple Wave delivers crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.
HEETS Blue Selection
Deep and cooling. Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.
HEETS Turquoise Selection
Refreshing and cooling. Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
HEETS Russet Selection
Balanced and roasted. Russet Selection is our full-bodied, roasted tobacco blend. Robust in flavour, perfectly balanced, and pleasantly ripened aroma.
HEETS Sienna Selection
Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.