Science and innovation
At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking — and, thus, IQOS was born.
Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the satisfaction of the true tobacco taste with no cigarette smoke smell, no ash and no fire.
New IQOS 3
IQOS 3 has a new compact and ergonomic design. Take a moment to learn about our new IQOS ProtectPlus™ System - protection and reliability for your IQOS.Discover IQOS 3
The IQOS 3 -tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge.Discover IQOS 3 MULTI
There are various options to choose from with IQOS
Benefits of IQOS
IQOS has real tobacco, free from fire and ash and delivers cigarette-like satisfaction without the cigarette like smell. IQOS is a better alternative to smoking cigarettes.
IQOS science and technology
Every element counts
Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco.
IQOS can be customized in a variety of design combos.
Introducing HEETS™, the new way to enjoy tobacco.
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.