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What is IQOS?
Not a vape. Not an e-cigarette.
IQOS is a better alternative to smoking cigarettes which heats real tobacco instead of burning it.
Heating tobacco, rather than burning it, is what sets us apart and delivers the true taste of real tobacco.
This is another reason why switching completely to IQOS is a better choice than smoking cigarettes.
Important information: IQOS is not risk-free.
IQOS benefits
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
*Important information: IQOS is not risk free.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com
IQOS 3 DUO
Always ready.
IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.
Compare devices
There are various options to choose from with IQOS.
IQOS 3 Duo
Ready when you are. 2 consecutive uses.
IQOS 3 Multi
Portable. 10 back-to-back uses.
IQOS 2.4 Plus
Our most affordable range.
The better alternative
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.
What is IQOS
Discover why millions of adult smokers around the world have switched to IQOS.*
No tar**
No smoke
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
Find your flavor
Designing a smoke-free future
From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.