A better alternative to smoking
IQOS emits 95% less harmful chemicals compared to cigarettes.**Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
A change in perspective is all it takes.
Welcome to the world of IQOS, where things are simply amazing.
Our IQOS heated tobacco products
There are various options to choose from with IQOS
Tobacco enjoyment as it should be.
There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is the better alternative to smoking cigarette.
IQOS heat-not-burn devices
IQOS 3 has a new compact and ergonomic design. Take a moment to learn about our new IQOS ProtectPlus™ System - protection and reliability for your IQOS.Discover IQOS 3
The IQOS 3 -tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge.Discover IQOS 3 MULTI
IQOS science and technology
How IQOS works
Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco.
IQOS can be customized in a variety of design combos.
Introducing HEETS™, the new way to enjoy tobacco.
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.