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Not a vape. Not an e-cigarette.
IQOS is a new alternative to smoking that heats tobacco rather than burning it. IQOS produces 95% less harmful chemicals compared to cigarettes.*
By using real tobacco instead of liquid, IQOS delivers a more familiar and satisfying tobacco experience. 80% of smokers who try IQOS for 7 days switch completely from cigarettes.**
Source: ** Philip Morris Limited consumer insights data. Based on regular SMS conversion checks (opted-in consumers) during the period 10/11/2018 - 06/06/2019
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
IQOS Benefits.
There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is the better alternative to smoking cigarette.
Our IQOS range
There are various options to choose from with IQOS
Our most advanced IQOS yet
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
Available in 5 different colours
12 month warranty
Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco.
Available in 4 different colours
12 month warranty
Classic, intuitive and user-friendly.
Available in 2 different colours
12 month warranty
How IQOS works
Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco.
Designing a smoke-free future.
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
