IQOS - Heated tobacco
Real alternatives. Real satisfaction.
Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.
Real advanced alternatives to smoking that bring you taste satisfaction and less risk to your health than continuing to smoke. *
* Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.
Important information: IQOS ILUMA is not risk-free, and provides nicotine which is addictive.
Better choice
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes. *
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important information on IQOS.com.
True tobacco taste
Savour real tobacco taste, with a wide range of flavour experiences.
Get closer
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices. *
I IQOS because…
Discover why millions of adult smokers around the world use IQOS. *
Satisfying
No tar *
No smoke **
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.
** Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important information on IQOS.com.
Our heating technology
Explore the science and technology behind our range of IQOS heat-not-burn devices.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
IQOS HEATCONTROL™ bladed heating system
Find your preferred taste.
TEREA Bronze
Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.
TEREA BronzeTEREA Sienna
Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.
TEREA SiennaTEREA Amber
Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
TEREA AmberTEREA Yellow
Mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.
TEREA YellowTEREA Blue
Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy aroma notes.
TEREA BlueTEREA Turquoise
Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
TEREA TurquoiseTEREA Purple Wave
A tobacco blend infused with deep menthol cooling sensations and indulgent dark forest fruit aroma nuances.
TEREA Purple WaveTEREA Ruby Wave
A mellow and aromatic tobacco blend with deep menthol complemented by deep indulgent red garden berries and floral undertone aroma notes.
TEREA Ruby WaveTEREA Satin Wave
A tobacco blend coupled with deep menthol cooling sensations infused with tropcial fruit aromas.
TEREA Satin WaveDo not use IQOS ILUMA™ and TEREA™sticks with previous IQOS generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. Visit Important information.
Simple ways to switch
Try IQOS
Try IQOS ILUMA at home, have in-store guided trials, introduction to TEREA flavours, guidance, and support.