Discover IQOS ILUMA

Next level forward

The latest IQOS ILUMA breakthrough technology is taking
heated tobacco to the next level of your tobacco enjoyment.
The all-new IQOS ILUMA with TEREA rethinks the rules of heating
tobacco.

IQOS ILUMA PRIME   New

Most advanced device

Intuitive by design, effortless and clean.

Discover IQOS ILUMA PRIME
A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
IQOS ILUMA   New

Familiar.
Enhanced.

Familiar design. Enhanced experience. 

Discover IQOS ILUMA
An IQOS ILUMA Pocket Charger and Holder.
IQOS ILUMA ONE   New

Pocket-sized.

All-in-one device. Ideal on the go.

Discover IQOS ILUMA ONE
An IQOS ILUMA ONE device.

Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks,
you can elevate your experience with real tobacco taste enjoyed
in a clean and effortless way.

What is TEREA?

TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA. 

Learn more about TEREA
TEREA packs.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

See important information

The SMARTCORE INDUCTION SYSTEM™ technology

The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, produces less smell than cigarettes* and no need to clean the device after use.

An illustrationn showing SMARTCORE INDUCTION SYSTEM™ technology

 * 93% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.

A jade green IQOS ILUMA PRIME device and holder.
New

IQOS ILUMA PRIME

Refined and advanced.

A moss green IQOS ILUMA device.
New

IQOS ILUMA


Effortless and enjoyable.

An IQOS ILUMA ONE
New

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Compare IQOS devices

IQOS ILUMA is designed to be used only with TEREA sticks. Do not ingest or disassemble TEREA sticks.

This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.

Visit Important information.

Simple ways to switch.

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.