IQOS ILUMA breakthrough technology.

Meet next level innovation with IQOS
ILUMA.

A jade green IQOS ILUMA PRIME device.
A pebble gray IQOS ILUMA device.

Technology for your seamless pleasure

With the help of a few technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to enjoy tobacco.

IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless, with easy tobacco stick insertion. The metal heating element heats the tobacco from within the TEREA stick, using induction. So, the tobacco is heated, instead of being burned.

IQOS ILUMATM is designed to be used only with TEREATM sticks. Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device.

A pebble gray IQOS ILUMA device.
A pebble gray IQOS ILUMA device.

Next level tobacco innovation.

With a fully sealed stick design, there is less hassle and IQOS ILUMA produces less smell when removing sticks from the device compared to previous generations of IQOS. * Meet TEREA, the expertly crafted tobacco sticks made only for IQOS ILUMA.

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* 84% agreement amongst 726 adult consumers in Japan and Italy, 2020 –2021.
TEREA packs.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

See important information.

Next level technology.

An illustration showing IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ .

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See important information.

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

See important information.

Shop the range.

IQOS ILUMA PRIME  New

Next level
forward.

Our most refined and advanced device
ever. Bladeless. Clean. Effortless. Styled
to the last detail.

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A jade green IQOS ILUMA PRIME device with a TEREA stick inserted.
IQOS ILUMA  New

Familiar
Design.
Enhanced
experience

Known and loved design. Bladeless, clean, effortless.

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IQOS ILUMA ONE  New

Effortless.
Pocket-sized.

Clean and enhanced, next level tobacco experience.

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An IQOS ILUMA ONE device.

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.