Try the new IQOS ILUMA obligation free.

Try IQOS at home, have in-store guided trials, introduction to TEREA variants, guidance and support.

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Our experts are on hand to walk your through the basics and get you started on your IQOS journey.

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We choose better together.

With IQOS you get an alternative to cigarettes that delivers taste satisfaction with less smell and no smoke.

A woman holding a bright IQOS ILUMA device.

IQOS emits 95% less harmful chemicals compared to cigarettes.*



Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com.

A woman in a car hoding an IQOS ILUMA ONE device.

Unlike cigarettes, IQOS has no lit end or second-hand smoke.


Important information: IQOS is not risk-free.

A bearded man wearing headphones holds and IQOS device.

The majority of smokers who switch to IQOS completely quit cigarettes.*


* PMI Financials or estimates, IQOS user panels and PMI Market Research.


Which IQOS ILUMA to try?

IQOS ILUMA

Enjoy a clean, bladeless experience with IQOS ILUMA.

Try IQOS ILUMA
A dark IQOS ILUMA Holder inside a Pocket Charger.

IQOS ILUMA ONE

Clean and enhanced, next level tobacco experience.

Try IQOS ILUMA ONE

IQOS ILUMA™ is designed to be used only with TEREA™ sticks.

Next level technology.

An illustration of how induction heating works.

More TEREA flavours to explore

TEREA Bronze TEREA Bronze TEREA Bronze

TEREA Bronze

Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

TEREA Bronze
TEREA Sienna TEREA Sienna TEREA Sienna

TEREA Sienna

Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

TEREA Sienna
TEREA Amber TEREA Amber TEREA Amber

TEREA Amber

Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

TEREA Amber
TEREA Yellow TEREA Yellow TEREA Yellow

TEREA Yellow

Mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

TEREA Yellow
TEREA Blue TEREA Blue TEREA Blue

TEREA Blue

Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy aroma notes.

TEREA Blue
TEREA Turquoise TEREA Turquoise TEREA Turquoise

TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

TEREA Turquoise
TEREA Purple Wave TEREA Purple Wave TEREA Purple Wave

TEREA Purple Wave

A tobacco blend infused with deep menthol cooling sensations and indulgent dark forest fruit aroma nuances.

TEREA Purple Wave
TEREA Ruby Wave TEREA Ruby Wave TEREA Ruby Wave

TEREA Ruby Wave

A mellow and aromatic tobacco blend with deep menthol complemented by deep indulgent red garden berries and floral undertone aroma notes.

TEREA Ruby Wave
TEREA Satin Wave TEREA Satin Wave TEREA Satin Wave

TEREA Stain Wave

A tobacco blend coupled with deep menthol cooling sensations infused with tropcial fruit aromas.

TEREA Ruby Wave
Find your taste

Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. 

Visit important information. 

Helpful information

The all-new IQOS ILUMA with TEREA takes heated tobacco to the next level. Its innovative SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick, instead of burning it, for an altogether better, cleaner experience.

There’s more. Innovative technology enhances and elevates your experience, while intuitive features and customization allow you to personalize your device. Plus, with our round-the-clock online troubleshooting tools, expert care and exclusive experiences to unlock, enjoy support and privileges that can inspire you.

Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. Find more information on www.iqos.com

For more details, please refer to the Important Information section at www.iqos.com

The pioneering SMARTCORE INDUCTION SYSTEM™ in IQOS ILUMA and TEREA completely reinvents the way tobacco is heated. At the heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is an innovative metal heating element placed inside the TEREA stick and coated with stainless steel for seamless heating of the tobacco. This means your tobacco is heated from the core instead of being burned for an altogether better, cleaner and more consistent experience.

More on Important Information page.

It won’t start because the IQOS ILUMA is designed to be used only with the brand new, fully sealed TEREA tobacco sticks.

Its innovative SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick, instead of burning it, for an altogether better, cleaner experience.

And do remember that TEREA tobacco sticks won't work with previous IQOS generations and may cause damage to your device.

Used tobacco sticks have two indicators that tell you if they’ve been used. The paper around the filter is slightly creased, and there will be a slight tobacco vapor stain on the paper. We recommend you dispose of the stick immediately after use to avoid any confusion. Another way to avoid reusing a TEREA stick is by placing it back in the pack upside-down. When you select your TEREA stick check that the wavy line is visible.

Discover IQOS.

It's time to make a change. To become part of a global IQOS community. Over 19.7 million adult smokers have stopped burning tobacco and started heating it with IQOS. *

Learn more
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* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of September 2023. IQOS users who have completely quit cigarettes and for whom PMI heated tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

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