Try IQOS Obligation free.
Try IQOS at home, have in-store guided trials, introduction to HEETS variants, guidance and support.
Arrange your IQOS trial
Fill out the form and an IQOS consultant will call you back to arrange your IQOS 3 DUO trial.
Try IQOS with one of our expert coaches
Get all round support from the moment you choose IQOS.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free. *”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Unlike cigarettes, IQOS has no lit end or second-hand smoke.
IMPORTANT INFORMATION: IQOS is not risk-free.
Most smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.