IQOS - Heated Tobacco.
Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction.
We choose better together
We IQOS because…
Discover the reasons why millions of adult smokers around the world have switched to IQOS.
*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

New style.
New choices.
IQOS.
The iconic two-piece format has now evolved to provide more choice with new, vibrant colours.
Try IQOS
Try IQOS at home,
have in-store guided trials,
introduction to HEETS flavours,
guidance and support.
