IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

Brillian gold IQOS holder, HEETS stick and charger

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

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See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

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Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Discover more

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Discover more

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

Discover more

IMPORTANT INFORMATION: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
IQOS 3 DUO holder and HEETS stick in hand
A woman with curly hair holding an IQOS device.
A gold IQOS device in a person's hand.
Heets
HEET Stick inserted into Holder with transparent reveal of internal fit. HEET Stick inserted into Holder revealing the blade inside. Holder and HEET stick with illustration of vibration

Insert HEETS stick
into the IQOS holder

HEET touches ceramic
coated blade.

 

Holder vibrates
when ready

Together. Forward.

Discover the range of heated tobacco devices.

Discover all devices.

DANGER: TOBACCO IS ADDICTIVE

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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in South Africa who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information