IQOS - Heated Tobacco.
Real alternatives. Real satisfaction.
Real advanced alternatives to smoking that bring you taste satisfaction.
IQOS is a better choice than continued smoking. IQOS emits an average 95% lower levels of harmful chemicals compared to cigarettes.*
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indoor air quality.*
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Important information: IQOS is not risk-free.
The iconic two-piece format has now evolved to provide more choice with new, vibrant colours.
Try IQOS at home,
have in-store guided trials,
introduction to HEETS flavours,
guidance and support.