IQOS - Heated Tobacco.
Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.
Better choice.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indoor air quality*.
IMPORTANT INFORMATION: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.


Heets





Insert HEETS stick
into the IQOS holder
HEET touches ceramic
coated blade.
Holder vibrates
when ready
Together. Forward.
Discover the range of heated tobacco devices.
DANGER: TOBACCO IS ADDICTIVE