IQOS - Heated tobacco.
Real alternatives. Real satisfaction.
Real advanced alternatives to smoking that bring you taste satisfaction.
We choose better together
Better choice from R299
IQOS is a better choice than continued smoking. IQOS emits an average 95% lower levels of harmful chemicals compared to cigarettes.*Discover IQOS benefits
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Better is up to us.
No smoke, less smell than cigarettes,
no negative impact on indoor air quality.*
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines. Important information: IQOS is not risk-free.
We IQOS because…
Discover the reasons why millions of adult smokers around the world have switched to IQOS.
*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.