IQOS - Heated tobacco

Real alternatives. Real satisfaction.

A group of friends, one woman holding a Jade Green IQOS ILUMA Holder.

Now introducing the latest IQOS
ILUMA breakthrough technology which is taking
heated tobacco to the next level of tobacco enjoyment.
Real advanced alternatives to smoking that bring you
taste satisfaction and less risk to your health than
continuing to smoke. *

* Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.

Important information: IQOS ILUMA is not risk-free, and provides nicotine which is addictive.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes. *

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.


* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important information on IQOS.com.
A man holding an IQOS device fist bumps his friend; a smiling woman looks on.

True tobacco taste

Savour real tobacco taste, with a wide range of flavour experiences.

A bearded man using an Obsidian Black IQOS ILUMA PRIME device.

Get closer

The majority of consumers find new IQOS ILUMA has less smell than previous generation devices. *

* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
A couple embracing, the man holding a Jade Green IQOS ILUMA PRIME.

Our heating technology

Explore the science and technology behind our range of IQOS heat-not-burn devices.

IQOS ILUMA
SMARTCORE
INDUCTION
SYSTEM™

Discover more
An illlustration showing IQOS ILUMA SMARTCORE INDUCTION SYSTEM™.

IQOS
HEATCONTROL™
bladed heating
system

Learn more
An illustration showing IQOS HEATCONTROL™ bladed heating system.
IQOS ILUMA PRIME  New

Get ready for an enhanced tobacco experience

Discover more

Find your preferred taste.

TEREA Bronze TEREA Bronze TEREA Bronze

TEREA Bronze

Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

TEREA Bronze
TEREA Sienna TEREA Sienna TEREA Sienna

TEREA Sienna

Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

TEREA Sienna
TEREA Amber TEREA Amber TEREA Amber

TEREA Amber

Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

TEREA Amber
TEREA Yellow TEREA Yellow TEREA Yellow

TEREA Yellow

Mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

TEREA Yellow
TEREA Blue TEREA Blue TEREA Blue

TEREA Blue

Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy aroma notes.

TEREA Blue
TEREA Turquoise TEREA Turquoise TEREA Turquoise

TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

TEREA Turquoise
TEREA Purple Wave TEREA Purple Wave TEREA Purple Wave

TEREA Purple Wave

A tobacco blend infused with deep menthol cooling sensations and indulgent dark forest fruit aroma nuances.

TEREA Purple Wave
TEREA Ruby Wave TEREA Ruby Wave TEREA Ruby Wave

TEREA Ruby Wave

A mellow and aromatic tobacco blend with deep menthol complemented by deep indulgent red garden berries and floral undertone aroma notes.

TEREA Ruby Wave
TEREA Satin Wave TEREA Satin Wave TEREA Satin Wave

TEREA Satin Wave

A tobacco blend coupled with deep menthol cooling sensations infused with tropcial fruit aromas.

TEREA Satin Wave
Explore TEREA range
Find your taste

Do not use IQOS ILUMA™ and TEREA™sticks with previous IQOS generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. Visit Important information.

Simple ways to switch

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.