WELCOME TO A SMOKE FREE FUTURE
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world* who are already on that same journey.
We choose better together.
IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes.
IQOS devices emit on average at least 95% lower levels of harmful chemicals compared to cigarettes.*
*Source: Average reductions (95% for IQOS with HEETS) in the levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information. Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.
Important information: IQOS is not risk-free.
*Source: Study conducted in multiple markets since 2014 for IQOS with HEETS, and in Ukraine with 405 legal age smokers, heated tobacco or e-cigarette users, December 2019 for IQOS VEEV. Important information: IQOS is not risk-free.
I IQOS because…
Discover the reasons why millions of adult smokers around the world have switched to IQOS
*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.