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Rethink tobacco.
Still unsure which HEETS best suit your taste?
Take our quick & simple survey to find your perfect flavour
Bronze
Rich and warm.
Bronze Selection is a mellow and aromatic tobacco blend married with with cocoa and dry fruit aroma notes.
Aroma note
Cocoa
Cocoa
Sienna
Smooth and flavourful.
Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.
Aroma note
Woody
Woody
Amber
Balanced and roasted.
Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
Aroma note
Nutty
Nutty
Yellow
Mild and zesty.
Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.
Aroma note
Zesty
Zesty
Blue
Deep and cooling.
Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.
Aroma note
Minty
Minty
Turquoise
Smooth and subtly flavorful.
Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
Aroma note
Zesty
Zesty
Purple
Rich and satisfying.
Purple Wave delivers crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.
Aroma note
Dark berry
Dark berry
Russet
Balanced and roasted.
Russet Selection is our full-bodied, roasted tobacco blend. Robust in flavour, perfectly balanced, and pleasantly ripened aroma.
Aroma note
Malty
Malty
What are HEETS?
HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.
A new
tobacco taste experience.
In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*
*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.
Tobacco taste.
To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.
How we
make HEETS.
Tobacco in every HEETS tobacco stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating.
The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS tobacco stick
How long does
HEETS last?
IQOS monitors the temperature and number of puffs of each HEETS tobacco stick to ensure an optimal balance between stick heating temperature and duration. As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.
Tobacco
journey.
HEETS made for IQOS
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From farmer to consumer.
The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
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Years of experience.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.
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Beating heart.
They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.