HEETS Variants.

Winter woodland scene, low sun through the trees
HEETS made for IQOS Let's begin!

Still unsure which HEETS best suit your taste?
Take our quick & simple survey to find your perfect flavour

A new
tobacco taste experience.

In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*

*IMPORTANT INFORMATION: IQOS is not risk-free, and delivers nicotine which is addictive. See important information page.

Tobacco taste.

To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

Where to buy HEETS
Cross section illustration of a HEETS stick interior
Inside a tobacco manufacturing facility

How we
make HEETS.

Tobacco in every HEETS tobacco stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating.

The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS tobacco stick

How long does
HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS tobacco stick to ensure an optimal balance between stick heating temperature and duration. As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

Office desktop with text in the center - Finding your perfect puff with IQOS

Tobacco journey.

HEETS made for IQOS

Huge tobacco leaves freshly cut and carried by farm worker

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

Tobacco field at sunset

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.

IQOS holder with HEETS stick next to a charger on red notebook

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

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