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Find your flavour
HEETS and IQOS present you with a totally new experience of tobacco taste and flavour.
STRONG TASTING
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Intensity is the overall taste experience, where
aroma and body combine together and deliver
a different degree of sensation allowing us to
categorize tastes ranging from rich, balanced
and refined, through to fresh and aromatic.
INTENSITY
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What is body? Think of the difference between a mug
of hot chocolate and a cup of green tea. It’s the sensations
and overall fullness or “mouth presence” we experience
and use in any given HEETS blend. It can be anything
from light, subtle and delicate to rich, powerful and strong.
BODY
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Aroma refers to the particular smells we can
sense in HEETS flavors. They can be subtle or
more intense. We’re experiencing these from
the instant we open the pack to the moment
we inhale and exhale the vapor.
AROMA
MALTY
How do HEETS work?
IQOS HeatControl™ Technology is the heart of IQOS. It heats tobacco inside HEETS, without burning it, to temperatures up to 350C. The ceramic blade inside IQOS, heats the tobacco evenly and releases tobacco vapor in its full flavor with no smoke, ash and less smell than cigarettes
A new tobacco taste experience
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In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette**see important information page
Enjoy the finest tobacco.
To guarantee maximum taste and flavor, the superior quality tobaccos selected for HEETS are subject to rigorous checking procedure that takes up to 12 months. The tobaccos are traced to farm level, and a series of comprehensive checks and controls are implemented throughout, from seeding to manufacture, to maintain the highest standards of leaf quality. Only the tobaccos which have passed every step of this process are deemed to be of a sufficiently high standard to be turned into HEETS.
How we make HEETS
Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are grounded
into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick.
How long does a HEETS last?
IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration. As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS. Watch the video to learn more
Tobacco journey:
From the farmer to the consumer. The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long. They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.
