What is IQOS?
Not a vape. Not an e-cigarette.
IQOS is a better alternative to smoking cigarettes which heats real tobacco instead of burning it.
Heating tobacco, rather than burning it, is what sets us apart and delivers the true taste of real tobacco.
This is another reason why switching completely to IQOS is a better choice than smoking cigarettes.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
IQOS doesn't produce smoke, only vapor, which dissipates quicker than the smoke released by a cigarette.
IQOS doesn't produce ash, because the tobacco doesn't burn.
IQOS generates no cigarette smoke smell.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
How IQOS works
State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco with no cigarette smoke smell.