Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will help you embrace pleasure in your routine. Make the most of your favourite moments and savour new tastes.
IQOS offers real satisfaction without smoke and cigarette smoke smell getting in the way, so you can enjoy more of these moments.
We choose better together.
IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes. *
IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes. **
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
Unlike cigarettes, IQOS has no lit end and no second-hand smoke.
All our IQOS devices leave less lingering smell on hands, hair and clothes than cigarettes. *
** Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com.
I IQOS because…
Discover why millions of adult smokers around the world use IQOS. *
Satisfying
No tar *
No smoke **
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.
** Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important information on IQOS.com.
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