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What is IQOS?

Not a vape. Not an e-cigarette.

IQOS is a better alternative to smoking cigarettes which heats real tobacco instead of burning it.

Heating tobacco, rather than burning it, is what sets us apart and delivers the true taste of real tobacco.

This is another reason why switching completely to IQOS is a better choice than smoking cigarettes.

What are the main benefits?

No fire

IQOS emits 95% less harmful chemicals compared to cigarettes.*

No smoke

IQOS doesn't produce smoke, only vapor, which dissipates quicker than the smoke released by a cigarette.

No ash

IQOS doesn't produce ash, because the tobacco doesn't burn.

Less smell

IQOS generates no cigarette smoke smell.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco with no cigarette smoke smell.

IQOS HEETS Sortiment


8 flavours to choose from.
8 ways to enjoy IQOS.

Let us help you find the best one for you.


8 flavours to choose from.
8 ways to enjoy IQOS.

Let us help you find the best one for you.

Other ways to try IQOS

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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in South Africa who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information