WHAT IS IQOS?
IQOS is our innovative alternative to traditional smoking.
Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.
IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio.
We found the best scientists, invested over 6 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 7 million IQOS users worldwide, each having successfully switched to IQOS.
How IQOS works
State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco with no cigarette smoke smell.
Our IQOS family
IQOS 3 is a three-part system; with a holder, pocket charger and a HEETS™ tobacco stick. Place a HEETS™ tobacco stick into the holder, push the button and enjoy true tobacco satisfaction. Once you done, place your holder back in the pocket charger and a few minutes later you holder will be charged, ready to go again.
IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge.
The IQOS 2.4 Plus and IQOS 3 are both a three-part system; with a holder, pocket charger and a HEETS™ tobacco stick. Place a HEETS™ tobacco stick into the holder, push the button and enjoy true tobacco satisfaction. Once you are done, place your holder back in the pocket charger and a few minutes later your holder will be charged, ready to go again.
Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS speak volumes –no fire,no cigarette smoke smell and no ash.
Our HEETS™ tobacco sticks are specially designed for IQOS. Created with only the highest quality tobacco leaves to ensure a consistent and satisfying taste experience. There are a wide range of flavours to choose from.