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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in South Africa who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information

Discover the benefits of IQOS and heated tobacco.

Brilliant gold IQOS 3 DUO holder with HEETS stick and charger in hand

IQOS is less harmful than continued smoking.

Switching completely to IQOS is less harmful than continuing to smoke.

IQOS is tested to the highest standards and has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants.

The totality of evidence available shows that, while IQOS use is not risk-free, switching completely to IQOS presents less risk to your health than continuing to smoke cigarettes.

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Illustration contrasting effects of cigarette smoke versus IQOS on indoor air quality.

Indoor air Quality.

Indoor Air Quality (“IAQ”) refers to the air quality inside buildings, generally based on the principle of ensuring the health and comfort of the occupants. Temperature, humidity and contaminants are some of the factors that can affect the indoor air quality. But, human presence and activities such as cooking, cleaning or smoking have been proven to have considerable impact.

To enhance our knowledge and understanding the impact of IQOS on indoor air quality we conducted studies simulating “real-world” conditions in an environmentally controlled room. Our testing methods are validated, and ISO accredited.

Our study shows that, because IQOS does not burn tobacco and it does not generate smoke and it drastically reduces levels of harmful chemicals like carbon monoxide, it does not negatively impact indoor air quality. This means that the few compounds we nevertheless detected were found at very low concentrations and far below the maximum exposure levels defined in existing air quality guidelines.

Explore IQOS Science

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Less Smell

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

Important information: IQOS is not risk-free.

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Switching from cigarettes to IQOS

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.

HEETS is made using real tobacco

HEETS with IQOS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from smoking.

Discover HEETS

DANGER: TOBACCO IS ADDICTIVE