Over a decade of development
See how IQOS works
Heating vs Burning
IQOS uses a technology that carefully heats the tobacco to 350ºC, releasing true tobacco flavour and nicotine. At this temperature the tobacco does not burn, significantly reducing the levels of harmful chemicals compared to cigarette smoke.**Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.
Bringing tobacco and technology together
More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to revolutionise tobacco enjoyment.
The result is IQOS: a technological innovation that heats tobacco that generates on average 90% lower levels of harmful chemicals compared to cigarettes. [Based on the scientific evidence so far] Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.*
IQOS heat control technology
At the centre of the innovation is a blade made of gold and platinum, coated in ceramic. Specialist electronics control the temperature to ensure there is no combustion.
With an innovative two-part design system.
HEETS tobacco sticks are used together with the IQOS device. The blade inside the IQOS holder heats the tobacco and delivers real tobacco flavour. Once the heated tobacco unit is finished, it can be removed from the holder. The IQOS holder can be inserted back into the charger.