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What kind of product is IQOS?

IQOS is an alternative for adult smokers who would otherwise continue to smoke and want to enjoy real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It is not for people who have quit smoking or have never smoked. IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful nicotine containing vapour. IQOS and HEETS tobacco sticks are not for minors. Please refer to Important Information section for details

Will IQOS help me quit smoking??

No. IQOS is not a smoking cessation device or intended as a device to quit smoking. If you are concerned about the health effects of smoking, your best option is to quit tobacco use altogether."

Does IQOS produce smoke?

No, IQOS does not produce smoke because it does not burn tobacco. It generates a tobacco vapour that is what you see when using IQOS.

What is the difference between cigarettes and IQOS?

IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It provides real tobacco taste without fire, ash or cigarette smoke, and less smell. IQOS generates a nicotine containing tobacco vapour with on average 90% lower levels of harmful chemicals compared to cigarette smoke. Switching completely to IQOS is likely to present less risk to your health than continuing to smoke. However, IQOS is not risk-free and is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether."

Can I use cigarettes with IQOS device?

No you should not. IQOS device has been designed to work exclusively with HEETS tobacco sticks, and vice versa. It is only by using both together that you can take full advantage of the benefits that the system provides and that have been proven by PMI science. All our studies are based on the use of IQOS with HEETS tobacco sticks.

Is using IQOS safe/risk free?

No. IQOS is not risk free. IQOS emits 95% less harmful chemicals compared to cigarettes. * Switching completely to IQOS is less harmful than continuing to smoke. IQOS is a better choice than cigarettes for you and all adult smokers. Important information: IQOS is not risk-free. It delivers nicotine which is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether. *Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
Please refer to Important Information section for details

If I have any further questions, who should I contact??

For any assistance, please contact our Customer Care: By phone on 0800 043 387, by email at, or contact us through one of our Social Media Customer Support pages at IQOS South Africa on Facebook and @iqos_support_za on Twitter. Alternatively, ask for assistance at the nearest: IQOS kiosk or store or
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Can I use IQOS indoors?

Use of IQOS in a public place is at the discretion of the venue owner, as with other vaping products. Consumers should respect the rules of any premises they are in and exercise common sense with respect to where and around whom they use these products, and in particular, use responsibly around non-smokers and minors.

Vapour came out of the Holder when I pressed the button to start the session. Is this normal?

It's normal to sometimes see a little bit of vapour coming out of the Holder when the pre-heat process has been started. You may also see a little bit of vapour coming out of the Pocket Charger when the electronic cleaning process is started.

IQOS vs. E-Cig

Both IQOS and E-Cigarettes are different from smoking as they do not burn anything. IQOS however is a tobacco heating system that uses real tobacco whereas e-cigarettes heat a liquid.

Use of IQOS in holiday destinations

The inbound allowance for tobacco sticks are similar to cigarettes and may vary from one country to another. Before leaving for vacation, please double check the allowances set by respective government agency in the country of your travel. Customs authorities in the country of your destination may challenge the excess of the inbound allowance and could take the product, or even apply fines. Travelers should check before traveling if entering with tobacco products in their country of destination is allowed.

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