Device Circular Programme

Our Mission

As we work to replace every cigarette for all adult smokers who would otherwise continue to smoke, we are working to reduce waste generated by our products.

Together, we can reduce our environmental impact. 

The Circular Programme

Join our community of IQOS users returning their old IQOS devices through the Circular Programme, and together we can recycle* them. 

*Over 80% of the device is recycled.

What can you do? 

The biggest small thing you can do today is  simply drop off your old IQOS device next time you are in an IQOS store so we can recycle* it.

*Over 80% of the device is recycled.