Replacing Cigarettes, Not Nicotine.

Did you know that cigarette alternatives like IQOS™ offer similar tobacco and nicotine experiences without the smoke of cigarettes?

Nicotine is a substance that occurs naturally in tobacco plants, as well as in fruits and vegetables, such as tomatoes, eggplants, green peppers and potatoes. It is often mistakenly identified as the main culprit behind smoking-related ailments.

However, this is not true. Although nicotine may be addictive, studies and public health authorities have confirmed that the primary cause of smoking-related diseases (such as cancers and heart disease) comes from the toxins and carcinogens present in cigarette smoke.

The Truth About Nicotine and its Role in Smoking-Related Diseases.

When a cigarette is lit, the tip burns or combusts at least 600 degrees Celsius, resulting in a chemical reaction. Combustion produces about 6,000 chemicals, many of which are linked to smoking-related diseases. This means that, while nicotine is addictive, it is not the main cause of smoking-related diseases; instead, it is the combustion aspect that may cause them.

Exploring the Landscape of Cigarette Alternatives

In this new era, a myriad of alternatives to cigarettes – such as IQOS - have emerged and offer adult smokers an extensive range of options.

While the best choice for consumers concerned about the health risks of smoking is to quit tobacco or nicotine use altogether, for those who would otherwise continue to smoke the best is to switch to a better alternative, such as IQOS.

You may also be interested to note that while cigarettes negatively affect the air around you and others, IQOS ILUMA^TM doesn’t. * IQOS ILUMA doesn’t produce smoke or second-hand smoke. Because IQOS ILUMA heats tobacco instead of burning it, it emits significantly less harmful chemicals compared to cigarettes** for you and those around you.

* PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines, when used in a setting where regulatory norms of adequate ventilation are respected.

** Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.

Is It Possible to Replace Smoking Cigarettes Without Impacting Nicotine?

Indeed! Smoke-free alternatives and heated tobacco products – such as IQOS - pave the way for adult smokers who are ready to leave the smoke behind by offering a compelling alternative to traditional cigarettes. This is so because nicotine is naturally present in the tobacco that is used in TEREA™ tobacco sticks (which are used by IQOS ILUMA™ devices). With IQOS, nicotine is delivered at very similar amounts and speeds to that of a cigarette, which allows IQOS ILUMA devices to provide cigarette-like satisfaction to adult users**.

**Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.

See Important Information on https://za.iqos.com/product/iqos/information.html