Discover IQOS ILUMA - the newest IQOS device

For a smoke-free tobacco experience offering new depths of sensorial pleasure, in a range of devices featuring next-level technology, simplicity and choice, it's time to switch to IQOS ILUMA.

IQOS ILUMA - Next Level Forward

Switching to a smokeless alternative to cigarettes has never been easier with the new IQOS ILUMA heated tobacco devices.

The new IQOS ILUMA range with TEREA delivers real tobacco taste. Each IQOS ILUMA device is packed with next level technology to offer a seamless and effortless experience.

Savour your tobacco moments without blade breakages, tobacco residue or cleaning with the new IQOS ILUMA induction heating system (to be used only with TEREA tobacco sticks).

IQOS ILUMA heated tobacco technology means no smoke, and a better, simpler experience for you. Within the range of IQOS ILUMA devices you can find a clean and effortless tobacco experience that fits your preferences.

Each device in the IQOS ILUMA series features the new SMARTCORE INDUCTION SYSTEM™ technology.

The all-new TEREA tobacco sticks -- designed ONLY for IQOS ILUMA -- use an innovative stainless-steel element inside the TEREA to heat tobacco from within, without burning it.

This gives you an altogether better and enhanced experience, with no ash and no cleaning necessary. And - because there's no blade, unlike other IQOS heated tobacco devices -- there are no blade breakages to worry about.



The new TEREA tobacco sticks -- made to be used only with IQOS ILUMA -- offer an expertly blended tobacco experience with a fully sealed stick design for easy insertion and extraction.

A sealed stick means no tobacco residue and no need to clean your holder or device after use. Just remove and dispose the stick when you're done. With our SMARTCORE INDUCTION SYSTEM™ you'll discover more consistent taste from stick to stick, improved draw, generous vapour, and a wide choice of flavours for every palate, from rich tobacco blends to cooling sensations and aromatic flavours.

With TEREA you can rediscover your tobacco favourites and explore exciting new blends, letting you unlock new levels of tobacco taste and enjoyment.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA ™ and TEREA ™ sticks with previous IQOS ™ generations, as this may cause damage to your device.

Do not ingest or disassemble TEREA ™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

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IQOS ILUMA PRIME - our most advanced heat-not-burn device

IQOS ILUMA PRIME is packed with technology, including autostart and alerts. It is wrapped in an elegant and customisable aluminium design with SMARTCORE INDUCTION TECHNOLOGY™ at its heart. The IQOS ILUMA PRIME is our smartest and most refined IQOS device yet, delivering an enhanced tobacco experience.

IQOS ILUMA - our iconic design, reinvented

With the same design as our classic IQOS devices, combined with the cleaner and more reliable SMARTCORE INDUCTION SYSTEM™ technology, the IQOS ILUMA is the perfect fit for a smoke-free experience that delivers the taste of real tobacco.

IQOS ILUMA ONE - an effortless, simple, pocket-sized device

Packed with the same SMARTCORE INDUCTION SYSTEM™ technology as its IQOS ILUMA series counterparts, IQOS ILUMA ONE delivers a clean and enhanced, next level tobacco experience.


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