Is IQOS a Vape?

IQOS is not a Vape

We’ve heard this question time and time again – is IQOS a vape? The answer? While both options are smoke-free alternatives to cigarettes for adult smokers – no, IQOS is not a vape!

What are the differences between IQOS and Vaping?

Here are all the important differences between IQOS vs vape

1. Technology.
   IQOS is part of a category of products called heated tobacco. These products utilize innovative tobacco heating systems, such as IQOS’s HeatControl™ technology to heat tobacco instead of burning it. In comparison, vapes – also called e-cigarettes - work by heating and then vaporizing e-liquid, or vaping liquid.

2. Tobacco.
   IQOS utilizes tobacco made of real tobacco leaf that are harvested, and then specially prepared and compressed into tobacco sticks, called HEETS. When using IQOS, the precise heating of these tobacco sticks works to deliver tobacco flavour, and at the same time, does not burn tobacco. HEETS are not risk free, they contain nicotine which is addictive. On the other hand, vapes do not utilize real tobacco; instead, they utilize a vaping liquid available in a variety of flavours. Vaping liquids come with or without nicotine.

3. Experience.
   IQOS provides cigarette-like satisfaction* and delivers a real tobacco taste. HEETS are designed to last around 6 minutes or 14 puffs, which is around the same amount of time as a cigarette. Vapes, however, offer a completely new experience that is different from smoking, due to the usage of vaping liquids.

   * Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

4. Product variety.
   Currently there are several different IQOS heated tobacco devices to choose from – such as IQOS 3 DUO, IQOS 3 MULTI, IQOS 2.4 PLUS. Some IQOS devices have a separate holder and charger, while others have those components integrated as an all-in-one device. These different options allow IQOS adult users to select what best suits their lifestyle.

IQOS is not a Vape

IQOS is not a Vape but IQOS is a better alternative to cigarettes. Our science shows that majority of harmful chemicals in cigarette smoke comes from burning tobacco. Unlike cigarettes, IQOS does not burn tobacco and therefore produces no smoke. Switching completely to IQOS is less harmful than continuing to smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

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