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What do HEETS taste like?

Do HEETS taste the same as cigarettes?

With IQOS and HEETS, Philip Morris International has managed to retain the full flavour and satisfying taste of tobacco while producing 95% less harmful chemicals than the smoke from cigarettes*. IQOS is however not risk free. It contains nicotine and is addictive. Experience IQOS for yourself and book a demo at one of the IQOS kiosks nationwide.

Extremely compact and carefully designed, HEETS book a demo deliver a full tobacco flavour, as well as the level of satisfaction adult smokers associate with traditional cigarettes.

IQOS is a smoke-free alternative to cigarettes that generates  tobacco vapour, rather than cigarette smoke, while still delivering a nicotine-containing vapor. Superior quality tobaccos are carefully traced and tested and must pass rigorous testing phases in order to be selected for use in the HEETS tobacco sticks.

Keeping your IQOS holder clean is the primary way in which to ensure that the flavour of HEETS remains true to their intended profile. If you allow tobacco residue to build up and harden inside the holder and around the heating blade not only do you run the risk of the device not working optimally but it will also have an effect on the HEETS flavour.

You need to be scrupulous about keeping your device clean. Each IQOS kit comes with a mechanical cleaner as well as a small pack of alcohol-infused cleaning sticks. Extra cleaning sticks can be purchased in larger quantities from your nearest IQOS kiosk or HEETS retailer. Use the mechanical cleaner daily – rotate it in one direction only to prevent damaging the heating blade and to remove tobacco sediment produced during the IQOS experience from settling at the base of the blade. A build-up of sediment can negatively impact your IQOS experience and cause the device to become overly hot during use.

 What are the different flavours of HEETS available?

A completely new way to enjoy tobacco, HEETS are made from the finest quality leaf tobacco that is processed into small tobacco sticks offering a taste and flavour that is comparable to conventional cigarettes.

There are six HEETS variants currently available on the market in South Africa. Following the launch of three original variants – Amber, Yellow and Turquoise, three additional Limited-Edition flavours – Bronze, Sienna and Blue were launched in South Africa. This is what they each taste like:

  • Bronze Rich, full-bodied and intense with predominant cocoa notes
  • Sienna Balanced and woody with a full tobacco flavour
  • Amber Roasted tobacco notes with a nutty taste
  • Yellow Mellow and aromatic balanced out with a zesty flavour
  • Blue Full bodied with deeply cooling mint freshness
  • Turquoise Highly aromatic with a fresh zesty nature

Important information: It does not necessarily equal a 95% reduction in risk.
IQOS is not risk-free.

*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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