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What is heat-not-burn technology

Is heat not burn the same as smoking?

Heat not burn versus traditional smoking
In its quest to create a smoke-free future, Philip Morris International has invested more than $6 billion into heat-not-burn technology – called HeatControl™ technology – as a revolutionary alternative to smoking for adult smokers looking for a better alternative to smoking.

IQOS, the result of years of offers up the satisfaction of a real tobacco flavour without any of the unpleasant smoke and ash that is part and parcel of conventional cigarette smoking. The vapour released when using IQOS quickly dissipates making it a smoke-free alternative for adult smokers who want to make a change from conventional cigarettes. 

The IQOS difference
IQOS consists of a tube fitted with a heating blade into which sticks of tobacco called HEETS are inserted and heated up rather than burnt, emitting on average 95% lower levels of harmful chemicals compared to cigarettes*. The system has a similar look and feel to a cigarette and retains the taste of real tobacco, but because there is no combustion, using the device can’t burn you, those around you, or your upholstered furniture. Nor can it cause a fire because there is no burning involved.

HEETS tobacco sticks
Specially designed for use with the IQOS, HEETS tobacco sticks consist of a plug of top-quality processed tobacco to deliver nicotine. Rather than being burned as is the case with cigarettes, the HEETS sticks are heated to far lower temperatures producing a vapour for inhalation as opposed to smoke.

Book a demo and experience the IQOS alternative for yourself.

Important information: It does not necessarily equal a 95% reduction in risk.
IQOS is not risk-free.

*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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