What’s in Heated Tobacco Devices & Consumables?

Explore the makeup of heated tobacco products, and learn if they are better than continued cigarette smoking.

Tobacco heating devices are designed to heat tobacco to a controlled temperature instead of burning it. This method avoids combustion (a problematic factor in cigarettes), which can be behind an adult smoker’s decision to switch from cigarettes. Those considering the switch from cigarettes to a heated tobacco product are bound to have questions about what goes into making them.

What’s in Heated Tobacco Products?

Generally, the most crucial ingredient of a heated tobacco experience - tobacco - comes from one of two consumables: either loose tobacco or heated tobacco sticks. Each is slightly different, but they both provide a tobacco experience. It is important to understand how each consumable works within its relevant device. 

Loose Tobacco Devices

Loose tobacco devices are typically contained within a sealed segment of the device and usually directly heated to provide an aerosol - not smoke - for the user.

Tobacco Stick Devices

Devices of this design make use of tobacco sticks. An adult smoker will typically insert these sticks into the tobacco heating device. The device heats the tobacco stick to provide a tobacco experience.
Smoke-free products are not risk-free and provide nicotine, which is addictive. It is also important to note that smoke-free products are not alternatives to quitting and are not designed as cessation aids.

Nicotine in Heated Tobacco Products

Heated tobacco products still contain nicotine, which is addictive, and therefore they are by no means risk-free. However, for an adult smoker who would otherwise continue to smoke, an innovative tobacco heating system like IQOS is a better choice than continued smoking. That is because IQOS emits 95% less harmful chemicals compared to cigarettes*.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on https://za.iqos.com/product/iqos/information.html.

What Makes IQOS a Better Alternative to Cigarettes?

Heated tobacco products potentially reduce the level of risk from cigarettes - but this might not be the only improvement. IQOS features improvements from cigarettes that an adult smoker might want in their device. Following years of scientific research and expertise, IQOS is the #1 tobacco heating system [Internal link to IQOS Science and Heat-not-Burn Technology | IQOS South Africa].*

*PMI global estimate of total In-Market Sales of Heated Tobacco Units as of June 2023.

IQOS presents convenience and hygiene improvements for an adult smoker switching from cigarettes. IQOS produces no ash, and, unlike cigarettes, IQOS has no risk of burning pets, clothes, furniture, or others around you, as there is no lit end. In addition, IQOS leaves less lingering smell on hands, hair, and clothes than cigarettes**. Find out more about IQOS heated tobacco products at your nearest retail store [Internal link to https://za.iqos.com/findstores ].

Important information: IQOS ILUMA is not risk-free and provides nicotine, which is addictive.


**90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

The latest tobacco heating device - featuring smoke-free innovation - IQOS ILUMA has been crafted with a SMARTCORE INDUCTION SYSTEM. IQOS ILUMA is more intuitive and easier to use compared to previous generations of IQOS.***

Important information: IQOS ILUMA is not risk-free and provides nicotine, which is addictive.

*** 80% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

Furthermore, IQOS ILUMA provides more taste variety compared to previous generations of IQOS. Try IQOS ILUMA obligation free [Internal link to Try IQOS obligation free with an IQOS Coach | IQOS South Africa].

Are heated tobacco devices a better alternative to cigarettes? 

Heated tobacco devices are a better alternative to continued cigarette smoking. However, the best decision any adult smoker can make is to quit tobacco and nicotine use altogether. Smoke-free products are not alternatives to quitting and are not designed as cessation aids.
This article is for general information and educational purposes. Some of the information in this article is based on external, third-party sources and we make no representations or warranties of any kind regarding the accuracy, validity, or completeness of such information.

See important information (Important information on IQOS and IQOS ILUMA | IQOS South Africa)

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