What is IQOS? - the better alternative to smoking.

iqos gold hand

WELCOME TO A SMOKE FREE FUTURE

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

Brilliant gold IQOS 3 DUO and charger in hand
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 11 million adult IQOS users around the world* who are already on that same journey.
By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.
White IQOS 3 DUO holder in hand, charger on tabletop
Man drawing from a Stellar Blue IQOS 3 DUO holder

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: IQOS is not risk free.

Science meets dedication.

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

Explore IQOS science

Switch now.

Heated tobacco

Want to know more about IQOS heat-not-burn technology?

Want to know more about IQOS heat-not-burn technology?

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We’re here for you in-store or at your fingertips. You choose.
Monday to Friday 8am to 7pm

DANGER: TOBACCO IS ADDICTIVE

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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in South Africa who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information