What is IQOS? - the better alternative to smoking.
WELCOME TO A SMOKE FREE FUTURE
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: IQOS is not risk free.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
Important information: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free. *”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Unlike cigarettes, IQOS has no lit end or second-hand smoke.
Important information: IQOS is not risk-free.
Most smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
Science meets dedication.
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.
*Important information: IQOS is not risk free.