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How is heat not burn technology a smoking alternative?

Heat-not-burn tech is an alternative for adult smokers

Why is cigarette smoke toxic?

Many of the harmful chemicals found in cigarette smoke are the result of combustion: the burning of tobacco that is part of the process of smoking. When a cigarette is lit, the tobacco inside it ignites to generate smoke. The cigarette will continue to burn as long as it has enough fuel (tobacco) and available oxygen. The burning process can cause the temperature at the tip of the cigarette to reach up to 800 degrees centigrade and triggers the release of more than 6 000 chemicals, many of which are harmful.

What is heat-not-burn technology?

In its mission to create a smoke-free future ( Philip Morris International has come up with a better alternative for adult smokers. The company applied the heat-not-burn concept to developing a range of products called IQOS (, a smoke-free alternative( for adult smokers who want a substitute for conventional cigarette smoking.

Unlike e-cigarettes and vapes that use flavoured liquid, IQOS heats up real tobacco to 350 degrees centigrade ( releasing the full taste profile of tobacco, without having to burn it and in the process emitting 95% fewer harmful chemicals than is the case when compared to smoking cigarettes*.  

The IQOS holder contains a ceramic blade that heats up when activated. Users place a specially designed tobacco stick, called HEETS, into the holder where the heated blade warms the tobacco to 350 degrees centigrade. This sophisticated technology, while ensuring that the heat level of the tobacco is controlled, generates a vapour containing nicotine that allows the user to experience the taste of real tobacco without burning it.

Book a demo and experience the IQOS difference for yourself.

Important information: It does not necessarily equal a 95% reduction in risk.
IQOS is not risk-free.

*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

This website contains tobacco product information and is restricted to adult smokers over the age of 18.
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