IQOS vs E-cigarettes - What is the difference? | IQOS ZA

IQOS heated tobacco devices and e-cigarettes are both smoke-free alternatives to cigarettes for adults who would otherwise continue to smoke or use other nicotine products. Both are electronic devices and do not generate smoke like cigarettes. But there is one main feature that distinguishes IQOS from e-cigarettes: Contrary to vaporizing an e-liquid, IQOS heats real tobacco, producing tobacco vapour. IQOS uses HEETS tobacco sticks that contain real tobacco which is carefully selected, finely ground and compressed to ensure consistency in the taste delivery.

What are e-cigarettes?

E-cigarettes are electronic hand-held devices that are smoke-free alternatives to cigarettes. In general, they are powered by a battery and heat e-liquids in order to generate an aerosol or what some users call vapour. The e-liquids may have various flavours and may contain nicotine.

How do E-Cigarettes work?

There are many types of e-cigarettes. They differ in size, power, customization options, and even their ability to be reusable or disposable. However, most of them work on the same principle and with similar components.

The principle:
E-cigarettes heat and vaporize e-liquids in a wide range of temperature from 100 ⁰C - 250 ⁰C. They achieve this by drawing the liquid from a tank and putting it in contact with a battery powered heating element. When the liquid is evaporated it is drawn from the device through a mouthpiece.

The components:
The battery - The energy source for the whole device. In most cases it is rechargeable and provides power to the heating element and electronic components.

The tank - The container that is used to store the liquid until it is taken to the heating element or chamber. Some e-cigarettes use capsules or pods that are disposable.

The e-liquid - The mixture that is vaporized inside the e-cigarette. While there are many variants of the liquids, they usually contain propylene glycol, glycerine, nicotine, flavourings and various additives.

The heater - The set of components that draw the liquid toward the heating element and heat to vaporize. Most e-cigarettes use a “wick and coil” system. The wick naturally soaks the liquid and puts it in contact with the metal coil which is the part that heats the e-liquid.
The sensors and electric components - Control the heating and operation of the device. They range from simple push to activate buttons, LEDs, battery Indicators or to advanced flow sensors.
The mouthpiece - The chamber or channel where the vaporized liquid is drawn from the device.

What is IQOS?

IQOS is a heated tobacco device developed by Philip Morris International that uses an innovative tobacco heating system called HeatControl™ Technology. This type of tobacco heating technology is often called “heat-not-burn”, because it heats tobacco instead of burning it – which is contrary to what happens with cigarettes.

Tobacco sticks, called HEETS, are inserted onto a ceramic blade situated in the IQOS device holder which heats the tobacco from the inside. The tobacco does not burn as it does when smoking cigarettes. Rather, the tobacco heats to a maximum of 350 degrees C – much lower than cigarettes, which burn at temperatures around 600 degrees C. While both e-cigarettes and IQOS are smoke-free alternatives, with IQOS, a legal-aged user gets a tobacco flavour and experience, with no fire, no ash and no smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.Additionally, because IQOS produces less smell than cigarettes, it is less likely to bother people around those using IQOS.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

After an IQOS adult user is done with their HEETS tobacco stick, they simply remove it from the holder and discard it.

Currently, there are several options of IQOS devices to choose from – such as, IQOS 3 DUO, IQOS 3 MULTI, IQOS 2.4 PLUS. Some IQOS heated tobacco devices have a separate holder and charger, while others have those components integrated as an all-in-one device. These different options allow adult users to select the IQOS heated tobacco device that best suits their lifestyle.
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