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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in South Africa who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information

What is a heat not burn device?

More and more adult smokers are looking for better alternative to cigarettes. While many South African adult smokers are turning to electronic devices such as vapes, there is another option that could be  considered, a heat not burn device.

  were introduced in the country in 2017 by Philip Morris South Africa with the launch of IQOS. The brand has since launched three models of the IQOS device in the past five years with the flagship device being  .

Heated tobacco products were introduced in the country in 2017 by Philip Morris South Africa with the launch of IQOS. The brand has since launched three models of the IQOS device in the past five years with the flagship device being the IQOS 3 DUO.

How do heated tobacco devices work?

At the heart of heated tobacco devices are sophisticated electronics that heat specially designed tobacco sticks. While cigarettes burn tobacco, a heat not burn device, heats the tobacco to release the real taste of tobacco, without burning it.

Since IQOS devices are battery-powered, they need to be charged regularly, just like you would charge a smartphone. Once the IQOS device is charged and ready for use, a specially designed HEETS tobacco stick is inserted into the device holder. By pushing a button to begin the heating process, a specially designed blade heats the HEETS tobacco stick which produces an inhalable vapour.

Once the experience is over, the used tobacco stick should be removed from the device and disposed of in a bin.

Why a Heat not Burn device is a better alternative to cigarette smoking

IQOS and HEETS tobacco sticks replicate the cigarette smoking experience and are a much better choice for adults who would otherwise continue to smoke. When a smoker takes a puff of a burning cigarette, the temperature of the cigarette rises up to 800°, generating smoke, ash and the majority of harmful chemicals which public health experts agree are the main cause of tobacco related disease. On the other hand, heat not not burn devices heat the tobacco to 350°C to release the true taste of tobacco.

IQOS emits on average, 95% lower levels of harmful chemicals compared to cigarettes. It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.

Users of IQOS 3 DUO and other scientifically substantiated heat not burn devices can enjoy their tobacco moments with no smoke, no ash and no smell. IQOS has significantly less impact on the air around you and others than cigarettes. IQOS is not risk free for you or others around you.

There is a HEETS flavour just for you

IQOS and HEETS tobacco sticks deliver cigarette like satisfaction  but  switching completely to IQOS presents less risk to your health than continuing to smoke* * IQOS is not risk free and provides nicotine which is addictive  .

Unlike vape which uses liquid, HEETS tobacco sticks are made from real tobacco to offer tobacco taste satisfaction.

Much like different cigarette brands, there are a variety of HEETS flavours specially curated for a range of palates. There are currently eight different flavours available in South Africa, from a crisp menthol to a memorable malt. Discover the HEETS flavour for you here.

*Reductions in level of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

* *Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

DANGER: TOBACCO IS ADDICTIVE