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Why smoke-free alternatives to smoking products could be better for you than cigarettes

There’s no smoke

  • The aerosol emitted when using IQOS contains much lower levels of potentially harmful chemicals than cigarettes, is far less toxic and does not affect indoor air quality in the way cigarette smoking does. It also dissipates extremely quickly leaving no lingering smell.

There’s no fire

  • Using extremely advanced heat-not-burn technology that cost millions of dollars to develop, IQOS heats up specially designed tobacco sticks called HEETS to far lower temperatures than smoking. Because IQOS doesn’t burn there is no chance of you burning yourself or someone else. There is also no smoke, no ash and no lingering cigarette smell. But the primary reason IQOS is better for you is because when tobacco is heated and not burned, 95% less dangerous chemicals are emitted compared to cigarettes.

Ash is a thing of the past

  • When using IQOS, because no combustion takes place, not only is there no smoke or fire, but because there is no combustion no messy ash is produced as a by-product either.

It’s not a gateway to smoking

  • IQOS has been developed specifically for adult smokers who no longer want to smoke cigarettes but want a preferable alternative to traditional smoke without the fire, smoke or ash while still experiencing the pleasure of real tobacco. It is not intended for use by non-smokers who are tempted to start using nicotine products, nor is it intended to be used as an alternative to smoking by underage individuals who should not be using nicotine or tobacco in any form.

To discover more about IQOS as an alternative to smoking for adult smokers, visit one of our stores or kiosks for a demonstration or book a demo online.

Important information: It does not necessarily equal a 95% reduction in risk.
IQOS is not risk-free.

*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

This website contains tobacco product information and is restricted to adult smokers over the age of 18.
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