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How does IQOS work?

Heating, and not burning, tobacco is not a new idea. And while vapes and e-cigarettes are well known to the public, other smoke-free alternatives such as IQOS are less so.

While there are some similarities between IQOS, vapes and e-cigarettes, there are crucial differences. Get to know what IQOS is, and how it works.

What is IQOS?

IQOS is a smoke-free alternative to continued cigarette smoking. Unlike e-cigarettes or vapes, which convert liquid nicotine into a vapor that the user inhales, IQOS heats real tobacco up to 350°C, releasing the true taste of tobacco as well as the nicotine smokers want.

Why that temperature you may ask? It’s because our scientists have discovered that’s the optimum temperature to deliver the taste and flavour smokers want, but without burning the tobacco.

Not burning the tobacco is really important. That’s because when tobacco is burnt (by lighting a cigarette) it gets as hot as 600°C. But if you heat the tobacco to a lower level in IQOS it emits 95% less harmful chemicals compared to cigarettes*, making it better for you than continued smoking.

How does IQOS work?

IQOS is a device which heats tobacco rather than burns it. So, how does IQOS actually work? You simply place a specially made heatstick into the holder, where a ceramic (yes really) blade carefully heats the tobacco up to 350°C. It has sophisticated technology to ensure the heat is controlled, and when used it generates a flavourful nicotine-containing vapor, giving the user the true taste of tobacco and nicotine without combustion. The experience lasts for about 6 minutes, or the equivalent of 14 puffs of a traditional cigarette.

It is not risk-free as it does contain nicotine, which is addictive. But it is a less harmful alternative to continued cigarette smoking for adult smokers who would otherwise choose to continue to smoke traditional cigarettes.

What are the benefits of IQOS?

Many adult smokers continue to smoke traditional cigarettes every year. There are well documented health risks associated with that, but they face many other issues too.

There’s the unavoidable linger of cigarette smoke on the body and clothes – something that can last for a long period after the smoker has finished their last cigarette. This can be a particular issue for those in relationships with a partner who is a non-smoker, or those who have friends that are non-smokers. With IQOS being completely smoke-free, an IQOS user would not have to worry about this happening.

IQOS is battery powered and rechargeable, so can be used on the go.

Book an IQOS demonstration

Although IQOS is easy to use, we have a team of IQOS coaches that can help demonstrate the appropriate way of using your IQOS. This includes things like tips on how to properly load your IQOS, the best way to clean your IQOS, and the best way to store your IQOS for long-term use.

Click here to book an IQOS demonstration, and learn more about making the best use of the smoke-free device.

Important information: It does not necessarily equal a 95% reduction in risk.
IQOS is not risk-free.

*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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