Imagine a range of alternatives to smoking that eliminate the combustion of tobacco without sacrificing the satisfaction and taste that adult smokers desire. You are imagining IQOS, a smoke-free alternative to cigarettes, that generates an aerosol, rather than smoke, while still delivering the nicotine and full flavour of a traditional cigarette.
The vapour in question contains lower levels of harmful and potentially harmful chemicals than found in cigarette smoke making using the products a preferable alternative to continuing smoking cigarettes.
The key difference between IQOS and vaping is that they occupy completely separate niches within the cigarette-alternative market. While IQOS is a potentially less harmful alternative to smoking cigarettes that still uses tobacco as a key ingredient and a range of just six flavours six flavours, vaping relies on the vaping liquids; from a range of flavours to more traditional tobacco-based options coupled with vapour.
Vape devices feature temperature control options users can set on their devices, while IQOS heats tobacco sticks to 350 degrees centigrade, compared to the 600 degrees centigrade to which cigarettes heat up to. After enjoying the IQOS experience, the used HEETS stick is discarded in the trash.
Neither IQOS nor vape relies on combustion, or burning, in order to deliver the experience they offer. IQOS, which consists of a tube fitted with a heating blade into which sticks of tobacco are inserted and heated up rather than burned, emits 95% less harmful chemicals compared to cigarette* smoke, which combusts at a high temperature.
*Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).