The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering our innovative alternative to traditional cigarettes for adults who would otherwise continue to smoke or use other nicotine products.
A cigarette has to be lit in order to be smoked. It burns at 600°C at the tip of the cigarette, but can reach above 800°C during a puff. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the smoke that is inhaled by a smoker.
On the contrary, PMI’s heat-not-burn device, IQOS heats up processed tobacco at temperatures of up to 350°C, releasing tobacco flavour with no fire, no ash, and no smoke. By heating instead of burning the tobacco, the IQOS tobacco heating system doesn’t create smoke and emits on average 95% lower levels of harmful chemicals compared to cigarettes*.
* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Another advantage of IQOS is that since it produces less smell than cigarettes, it is less likely to bother people around you. By heating tobacco instead of burning it, IQOS does not produce second-hand smoke.
What are heated tobacco products?
Heated tobacco products, or heat-not-burn products, do exactly what their name suggests: they heat tobacco instead of burning it.
There are many heat-not-burn products out there, but IQOS is the brand with the number one heated tobacco product in the world**. Equipped with innovative HeatControl™ Technology, IQOS heats tobacco up to 350°C without burning it. This delivers a high quality tobacco experience, without any fire or ash and with less lingering smell on your hands, hair and clothes than cigarettes.
**Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).
IQOS heat-not-burn devices
Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every HEETS tobacco stick is specially prepared using a unique patented processing method called ‘cast leave process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug. When combined with all the other parts, it creates a HEETS tobacco stick which when used with IQOS is able to provide a cigarette-like satisfaction**.
Currently, there are three IQOS devices available performing in two different ways.. The first system has two main components – a holder and a charger. The second system is an integrated, all-in-one device which combines the holder and the charger. IQOS is for adults who would otherwise continue to smoke or use other nicotine products.
Within the first system is our most advanced IQOS device yet, the IQOS 3 DUO. The IQOS 3 DUO holder provides two consecutive tobacco experiences without the need to recharge the holder and 20 tobacco experiences overall before the need to recharge the pocket charger; it’s equipped with our fastest charging holder to date with only 1 minute and 50 seconds to the first use.
The IQOS 2.4 Plus is our classic, yet revolutionary heat-not-burn device. It features an intuitive, user-friendly design and offers 20 tobacco experiences in one charge of the pocket charger.
The second type of IQOS device system, the IQOS 3 Multi , is an integrated product that combines the holder and charger. The all-in-one pocket size device offers 10 back-to-back HEETS experiences before needing to recharge. It’s lightweight and portable with a wide range of customization options which help IQOS legal age users make it uniquely theirs. Compare all IQOS devices
How do IQOS heat-not-burn devices work?
All IQOS heat-not-burn devices work in the same way: first, insert the HEETS stick into the holder. Next, push a button to turn on the heater and then draw on the heated tobacco stick. Once the HEETS stick is finished, simply remove it from the holder and dispose of it.
Our commitment to high quality
Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every HEETS tobacco stick is specially prepared using a unique patented processing method called ‘cast leave process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, when combined with all the other parts, creates a HEETS stick.
HEETS tobacco sticks for IQOS devices provide taste experience close to a cigarette and come in different tobacco flavours ranging from rich to refined, including tobacco with menthol and new aromatic blends. Explore the IQOS 3 DUO Device