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What is heated tobacco?

For the 1.1 billion (according to World Health Organization estimates) smokers across the globe, access to information about alternatives to cigarettes is not always straightforward. Depending on your location, and the regulations in effect, access to and information about alternative products such as heated tobacco products may be strictly controlled.

The best choice for any smoker is to quit tobacco and nicotine completely. But some of those who would otherwise continue to smoke will wonder what heated tobacco is and why it’s an alternative to cigarettes.

What are heated tobacco products?

A heated tobacco product is an alternative way of delivering tobacco (and nicotine) to a smoker, without combustion. Heated tobacco products heat tobacco, instead of burning it, and are sometimes referred to as heat-not-burn products. They use sophisticated technology to regulate and control temperature, preventing combustion and significantly reducing the level of harmful or potentially harmful chemicals that are released.

However they are not risk free. They also contain nicotine which is addictive. They are only for adult smokers and should never be used during pregnancy.

How do heated tobacco products work?

Heated tobacco devices use disposable tobacco sticks, such as HEETS, that contain specially created tobacco. These sticks are placed in the holder where the tobacco is then heated to produce the nicotine and tobacco vapor users inhale.

Like many of the handheld products we use in our daily lives, heated tobacco devices are battery powered, which allows the consumer to use them while on the go. The devices need to be charged regularly, so an essential part of transitioning from cigarettes to a heated tobacco device is ensuring your device is fully charged before you go out, and that you have planned points that are convenient for you to recharge your device.

What are the benefits of heated tobacco?

There are many benefits to using a heated tobacco device.

  • They deliver to the user the true taste of real tobacco, making it easier for a smoker to switch. Crucially, they do this without releasing as many of the harmful or potentially harmful chemicals caused by combustion, making them a better alternative for adult smokers who don’t want to quit.
  • Heated tobacco devices do not generate cigarette smoke and has less smell compared to cigarettes, making it less bothersome to smokers as well as those around them.
  • They are convenient and can be used on the go. The consumer only needs to ensure their device is correctly charged, and that they have access to recharge their device dependent on their usage of it.
  • Is IQOS a heated tobacco product?

    IQOS is a heated tobacco device that is the result of years of intensive research and development. It heats specially made heated tobacco sticks to temperatures of up to 350°C, much lower than when a cigarette burns.

    That generates a flavorful nicotine-containing vapor, which lasts for about 6 minutes, or the equivalent of 14 puffs of a traditional cigarette.

    But because IQOS heats tobacco instead of burning it, it emits 95% less harmful chemicals compared to cigarettes*, it’s a much better choice than continued smoking.

    Important information: It does not necessarily equal a 95% reduction in risk.
    IQOS is not risk-free.

    *Average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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